"It's the Summer of 2013"

I’m shopping for a watch.

After browsing through hundreds of styles, I keep seeing outdated designs, over-priced status symbols, and questionnable builds.

"There isn't a single good-looking, quality, honestly-priced watch!", I frustratingly declare storming out the mall.

An idea starts brewing in my head...

Several months later, I'm standing in front of the computer.

10:58am

My heart is beating faster than I ever thought it could.

I'm sweating, badly.

I'm about to launch a new brand of watches on Kickstarter, the upcoming crowdfunding platform.

The watches look great, they use the best materials and craftsmanship, and I managed to keep the price incredibly low (more on that later).

10:59am

I’m staring at the big green button. It reads “Launch”.

11:00am

Click.

On April 16th, 2014, Helgray became the world’s #1 most-funded crowdfunding project in its category.

“We had made history.”